They Want What? The Role of Competitive Intelligence in Understanding Sponsors
Competitive Intelligence is the ethical collection and analysis of information to provide actionable intelligence for informed decision-making. The Competitive Intelligence Working Group (CIWG) is open to anyone who is currently performing strategic and competitive intelligence activities, or interested in learning more about this growing area in research development. Our members are primarily professional staff in higher education who are advancing the research activities of their institutions.
The CIWG meets and discusses best practices, shares useful resources, and creates a network of academic professionals across the nation who seek to define how CI is used and is perceived in the academic environment. This group connects with colleagues from other universities to expand our understanding of how research development professionals are working with CI and to share common issues and interests.
TOPIC: They Want What? The Role of Competitive Intelligence in Understanding Sponsors
In this session, we’ll walk through how to help faculty and leadership at your institution understand a sponsor to be more competitive for funding. For faculty understanding a sponsor can help position their proposals and research. For leadership, understanding a sponsor can help leaders position the university and research initiatives. These different audiences require different approaches and we’ll cover how to use a CI mindset to pivot messaging about funding to meet both audiences needs.
At the end of the presentation, we’ll have an open discussion. The below questions serve as a start to guide our conversation:
- What questions do you get about sponsors?
- How does your audience effect your reporting?
- How do you present information to your stakeholders?
PRESENTERS: Keith Aspinall, Senior Strategic Intelligence Analyst, Research Development
Jamie Burns, Senior Strategic Intelligence Analyst, Research Development
DATE: October 19, 2021
TIME: 10am Pacific / 1pm Eastern