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Persuasive Proposal Writing (PDW 5)

November 08, 2022

Proposal Development Workshops (PDWs) are 30 – 60-minute webinars on key milestones along the funding journey. Presenters provide best practice and ASU-specific insight across all facets of proposal development. Starting with understanding the funding landscape, going through finding a solicitation, developing a proposal, and preparing a budget, each webinar is a quick look at best practice. These webinars are appropriate to all stages of researcher from any discipline for any sponsor. PDW’s are held approximately every other week at 10am AZ. Sponsored by KE Research Development

Staring at a blank page can be overwhelming and intimidating. Reading text that is dry and not engaging is worse!  

Proposals are designed to convince the reviewer that what you are proposing is reasonable, achievable, and incredibly compelling. The world must fund your work!! Reviewers want to believe in the promised impact of your research project. You want them to believe so strongly that they recommend you for funding above and beyond those other proposals in the pile they are slogging through.  

There are a host of small tweaks to our writing that can change dry text to more persuasive text. There are also some major structural text changes you can make so that the reader is instantly engaged and encouraged to read on, specifically, the concepts of “benefit statements” and “win themes”. This webinar will introduce you to both the easy and the more complicated approaches to persuasive text.  

Attend this webinar if you are interested in learning more about how to frame your proposal narrative, if you’ve never written a proposal before, or are interested in revising your existing proposal text to make it more persuasive.  


  • TBD 

Register here:  

Date: November 8, 2022 

Time: 10am-11am (AZ time)  

Location: online only