PDW#6: Proposal Writing I - Persuasive Writing

Sponsored by KE Research Development.

Join this series of free, informal workshops that span the continuum of proposal development activities at ASU. Workshops are appropriate for early career faculty, postdoctoral fellows, research scientists, and senior graduate students who have not yet submitted a proposal to a federal agency and those who are looking to improve their existing techniques and knowledge.

Workshops will be held Tuesdays 3:30pm – 4:30pm. All workshops are recorded and posted within a week.

Office hours for some workshops will occur 10 days after the workshop on Fridays from 2:30pm – 4:00pm. 

PDW #6 - PROPOSAL WRITING I - Persuasive Writing

Discover persuasive writing techniques, and a useful way of framing your text to keep the reader’s interest.

Staring at a blank page can be overwhelming and intimidating. Reading text that is dry and not engaging is worse! 

Proposals are designed to convince the reviewer that what you are proposing is reasonable, achievable, and incredibly compelling. The world must fund your work!! Reviewers want to believe in the promised impact of your research project. You want them to believe so strongly that they recommend you for funding above and beyond those other proposals in the pile they are slogging through. 

There are a host of small tweaks to our writing that can change dry text to more persuasive text. There are also some major structural text changes you can make so that the reader is instantly engaged and encouraged to read on, specifically, the concepts of “benefit statements” and “win themes.” This webinar will introduce you to both the easy and the more complicated approaches to persuasive text. 

Attend this webinar if you are interested in learning more about how to frame your proposal narrative, if you’ve never written a proposal before, or are interested in revising your existing proposal text to make it more persuasive. 

Workshop Date: November 30, 2021

Time: 3:30pm - 4:30pm           

Office hours date: December 10, 2021

Time: 2:30pm - 4:00pm

Presenter: Faye Farmer, Executive Director, Research Development

Register here: https://researchacademy.asu.edu/PDW6